Insights
Turn customer feedback into business insights
Dig beneath reviews, ratings, customer feedback, and survey scores to discover what's working, what's not, and where.
Overview
From customer feedback to actionable insights
Our NLP engine, Athena, humanizes big data so you can understand the sentiments expressed in feedback and improve operations at the location and corporate level.
Discover emerging positive and negative sentiment trends
Monitor sentiment levels from customer feedback to understand your strengths and weaknesses and discover trending topics in your market as a whole.
Measure performance by category
Easily group relevant keywords into custom categories to measure different areas of your business. Refine customer feedback insights even further with sub-categories.
Make data-driven improvements
View sentiment trends by topic, zoom in on specific keywords and adjectives, and put it all in context with verbatim snippets from review text.
Compare performance across locations
Measure review volume, survey responses, and sentiment from all your customers. Easily slice and dice your data to identify your highest and lowest performers.
Refine and enhance your insights
Teach Athena what topics you value by changing topics and keywords to positive or negative, or adding new topics and keywords you want to track.